Insights
The latest from Joe’s blog
Vendors – read this.
B2B sales is NOT about “value”, RoI, relationships, or anything else you think it is. It is about meeting the emotional/psychological needs of the key buyers. You may have sensed this, or interpreted it as “relationships” that make deals happen … Continue reading Vendors – read this.
Good stuff I missed this week…
For the first time in forever I missed WCRI’s annual confab…a Board meeting conflicted darn it. Thanks to Stuart Colburn for his comprehensive reporting from Phoenix...I hereby give up my as-it-happens blog-casting role to the estimable Mr Colburn Esq. (subscription … Continue reading Good stuff I missed this week…
WCRI kicks off…
and for the first time in forever I’m not there…apologies to my friends at WCRI; a Board meeting conflicted with this year’s annual meeting. Good news is the estimable Stuart Colburn Esq. provided an excellent summary of the session on … Continue reading WCRI kicks off…
